Foreign chains fail in India because they build Top-down

According to the businessman quoted here 'Foreign chains fail in India because they build Top-down'. These large retailers like Walmart start building from Top, by setting up team for marketing, team for social media etc. This bloated workforce makes it hard to cut margins. Indian consumers are not ready to make feels-good purchases and go for who ever is cheap. It is not that these foreign have any better product; it is all made in China.

http://www.bloomberg.com/news/articles/2016-02-17/watch-me-wal-mart-message-from-most-profitable-india-supermart